Last seen together on stage at Camp Flog Gnaw 2014, the nerds who served as voices for the inner monologue of our wildest and impassioned years reunited as three for the first time in three years at ComplexCon to celebrate style, music, sneakers, and art.Read More
A black bandana with eyes that follow you wherever you go in the room is wrapped around his head like a turban. French Montana is kicking back casually on the couch, an old chalkboard and a picture of London’s notorious ‘Underground’ symbol are perched behind him.
What does a man at his stage in his career think about? French has been on the top for a long time now, innovating and breaking charts and even more, breaking new artists and helping them build solidified careers and understand the industry.
“I think Cole’s one of the dopest artists that came out,” he says, recounting the time he first started getting an understanding of one of hip-hop’s most elusive gems. “I was playing him my album and he called me [later] one day and he said ‘I would love to help with the album as an executive producer.’ He’s one of the best of our generation but I felt the time wasn’t right.”
Today he’s still making marks across the industry with chart-topping hits alongside the industry’s best. But that’s not the only thing on his mind. Since day one French has been a huge help to those around him, and if the helpless aren’t around him he goes out to find them to see what he can do. With the state of the world around us right now, it’s still a huge focus.
“I feel like a King or President should leave love,” he says, pondering the state of the world around him. “I think love is the answer to everything. Help the people that can’t help themselves. Whatever energy you put out there that energy gonna come back to you.”
Trippie Redd is an consummate version of what new-age hip-hop looks and feels like. From his style, to the long dark-brown dreads hanging to his shoulders and on to the small, intricate red and black tattoos donning his face, he screams immortality. He’s slowly carving an entirely new lane in the hip-hop scene right now alongside innovators like XXXTentacion.
“Ever since we met, we had became super cool friends. Now that’s my best friend. He like my friend, my rival. He’s real as fuck, I don’t give a fuck what nobody say… Our energies are the same level.”
But just because his life is a whirlwind of epic promotion, and concerts alongside some of the industry’s leaders, he’s just a normal, down-to-earth artist that’s experiencing things like the rest of us.
“I done got hurt by shorties before, I was a sucka for love…” he says. “I can feel heartbroken, I never been really really heartbroken. You can hurt me more than I already been hurt. But if you do feel heartbroken, I make music for that. Always will vibe with you.”
He keeps his experiences close to his chest, for memory and for growth. Constantly evolving, Trippie keeps his mind focused on what’s important, all the while harnessing the energy from bad experiences and turning into love.
“The crosses are up, the black is good and the red is evil,” he says pointing to the tattoos on his fingers and hands. “Putting all the negatives and positives and keeping it balances. All the good and all the bad will combine all it’s energy into infinity. I just want the youth to live and be happy. I want everybody to wanna do something, be better, be successful and don’t fall under. There’s been multiple times I coulda fell under, and I didn’t. I kept myself up regardless of anything.”
Young Nudy is a unique trailblazer in today’s industry. He ventures into a world many old-heads find un-innovative, and lacking clarity. But that would never stop him. Casually kicking back against the mirror, a haze of smoke settling around his dark, thick dreads. He speaks freely.
He’s been able to surround himself with top-level talent to catalyze only the best of creative juices as he works to find himself as an artist. Alongside his cousin 21 Savage, and out of this world producers like Pi’erre Bourne, he’s slowly settling into his own and finding what works.
“Shit, Pi’erre got his shit fucked up. I ain’t gon' lie to you,” he says of his good friend. “With the beats and shit right now, ain’t nobody fuckin’ with my boy… We ain’t really just take that shit serious like that at first. Then we got to that point where we like fuck this shit, we gon’ take this shit serious. Man Pi’erre been wreckin’ em ever since, I swear I love that nigga like he’s my real brother.”
He has a simple message for his followers though, to “stay real, stay savage, stay sucka free, get you some money, take care of your family, that’s ‘G’ to me. Other than that shit, I dunno. Be theyselves and I’ll fuck with you. I don’t believe in nothing but God. Anything that happen in your life it happens for a reason.”
His long, wavy hair unfurls underneath his cap. He’s sitting confidently in orange-peel coloured tee with five chains hanging cooly off his neck including one which reps his DIEMON brand. He’s just finished a massive set at the main-stage of Osheaga music festival. Russ is intelligent, well-spoken and without a doubt one of the hardest working artists we’ve seen in the last decade. He built his career organically, on the backs of fans and real, authentic music.
“Society wants to hold the key to your confidence in their pocket…” he says. “Fuck that, and fuck ya’ll! I’mma talk my shit till I die. I’m not waiting for ya’ll to give me the green-light on my confidence!” Russ has been a promoter of self-love since he entered the game, mostly because he’s been slept on for a majority of his career. Fighting the media, and the industry giants as a whole who try and choose who can and cannot be an artist.
His focus is and undying tenacity are what got him to where he is today. “It’s about speaking things into existence. You gotta understand your thoughts are not just these whimsical things that have no weight in the universe. When you really tune into that ideology that ‘yo my thoughts turn into something, if I believe in it and put the energy behind it’ you can really make what you wanna have happen, happen.”
The law of attraction is a simple idea that almost every rapper lives by and experiences on a daily basis. Affirmations that create in oneself a mindset that is undeniably hard to destroy. In a world that’s consistently shifting:walls being broken down yet barriers between human connection building up, it’s takes a special type of artist to really connect with millions of people around the world.
“I feel like now everything is so premeditated. Before you even go on a date, you probably know their last three ex-boyfriends names, you probably know the last four jobs they had, you probably know their favourite colour, you probably know where they like to vacation.” Russ is focused on the positive though. Taking his own experiences and being a vessel of understanding for those learning and growing themselves. He keeps his heart and mind clear, understanding his responsibility as a role model to his fans.
“There’s gonna be a lot of things that come in your life that distract you from yourself and your passion and your gut, whether it’s a person or whatever it is but you have to only listen to your gut, your passion. My message is: believe in yourself, trust your gut and follow your passion.”
The past year has been filled with un-anticipated detonations of supreme talent from all over the continent. A Boogie wit da Hoodie is one of those young artists leading the charge. After dropping his debut mixtape Artist just last year, he capped of his illustrious rise by being named to XXL’s 2017 Freshman Class. Today he sits jovially, a beaming smile slathered across his face with a black bandana tied around his neck.
"Diddy reached out, Khaled reached out, a lot of people reached out. JAY Z was the only person who didn't reach out to sign me when everybody was looking to sign me,” he says, “I always dreamed of something like that, that was one of my goals, but after a while I had to wake up and realize I could become bigger than that. I could follow his footsteps and be as big as him, I could do it a whole different way and be as big as him.”
A Boogie is doing just that, currently days away from the release of his first debut studio album The Bigger Artist, he intends to make serious waves across the industry with his latest offering. Undoubtedly, the release of his next collection of works will open even more doors to continue his ever-expanding artistic endeavours.
Who knows who the young artist might link up for his next project, the opportunities are endless.
"I think me and PnB Rock got that type of chemistry, I think we can go back and forth at it and make a real dope album. I feel like me and Kodak Black would make a good tape or album together, that'll be a bodybag. Atlantic Records picked up the dopest artists.”
Sitting against the mirror with his hat backwards, donning a red, white and black tracksuit, Dave East is at ease. It’s been a massive couple of years for the East Harlem rapper. After dropping his Hate Me Now mixtape to serious acclaim, he returned with Kairi Chanel, and then Paranoia: A True Story.
His latest work has seen him strike new bounds and push his artistic ability to an entirely new level. Now fans eagerly anticipate Paranoia 2 which is said to be dropping in one month. “Y'all the first people I'm telling this to,” he says, “Paranoia 2 on the way. Before Halloween I'mma come with Paranoia 2 and then it's album time, my real debut, end of the year - top of the year. But yeah, Paranoia 2 on the way.”
A silky blend of old school and new school sounds, Dave East is a unique hustler in today’s industry. His music carefully weaves clever lyricism over intrepid beats that induce serious movement. What comes out is a creation that can be compared to some of hip-hop history’s greats as well as today’s young innovators.
"I grew up on all the older dudes,” he says, “the old heads or whatever you call it. Jay-Z, Nas, Snoop, Biggie, Jadakiss. I don't feel like what me and 21 Savage do is the same thing, it's rap but it's different tempos to it, me and Uzi do different shit. I'm more into lyricism. My focus never was the club.”
However, despite being a fan of lyrically intrinsic hip-hop he also collaborates with the giants of the present, learning often and catapulting his own musicianship to higher heights.
"Me and Drake linked in Miami, we been chopping it up ever since, he really a genuine dude and we got some music on the way. I was about to come to OVO Fest this year, Drake knows ways to get me in the country (Canada). I feel like Drake one of the best rappers in this sh*t, I wanna see how he rap with me on the joint. He can rap, a lotta people can't rap, a lotta people not gonna make you rewind them, but you gonna rewind Drake.”
Undoubtedly, if you listen to Dave East, he’s someone you’re going to rewind as well.
It’s easy to argue that in today’s hip-hop industry, music is not the sole stilt that an artist’s career stands on. Musicians (and especially rappers) have to be personable, possess an extremely keen sense of fashion and have striking personalities to stay relevant. All of this feeds into the melting-pot of culture that is surrounding the craft from all sides.
Migos are the epitome of that notion today. Leagues ahead in fashion innovation, unique personalities and consistently pushing the boundaries and sounds of the craft they pursue. They sit, completely iced out with several chains each, on the side of the stage as darkness descends over us. Offset is to the left of his collaborators, rocking white heart-shaped sunglasses that seem to fit his face seamlessly, as if they were made for no one else.
“CULTURE 2 is a masterpiece man. We in a time right now where we setting a trend, we started this whole lil wave, we started the whole genre, we started the whole flow, the whole melody. Ain't nobody right now who can say they ain't took our flow at one point in their career. We ain't tripping, we never did trip. Hip Hop has changed in a big way, We changed it.”
Quavo also has a separate project in the works with superstar Travis Scott that is bound to be a major release, “the album with Travis Scott is going to drop real real soon,” he says, “we been making a whole buncha records, we got like 20 records together. We just need some time to sort em out.”
Regardless of if you feel this new wave of hip-hop bears resemblance to the roots of the genre that many rappers strive for, it’s impossible to argue that Migos is not making a lasting impact on the sound. The most exciting part is that the trio are really just getting started and are destined to create even bigger waves in the years to come.
"At 86-years-old we'll still pull up together and do a Reunion. Our 60 year anniversary, still relevant at 86-years-old," says Quavo, flashing his diamond grills as he laughs.
There’s something about Isaiah Rashad’s aura that brings a sense of calm, and absolute excitement to every room. He’s intrinsically clever, observant and always humble. A gracious attitude sweeps across every stage he performs on, enabling those watching to feel an overwhelming sense of happiness.
Today, he sits in a chair in the green-room, a mirror behind him reflecting his back. He wears a burgundy hat with his short dreads poking out the front, and a blue polka-dot track jacket.
His writing, and laid-back approach to rapping has garnered him international attention and brought him some of hip-hop’s most valuable collaborators, culminating in his signing to Top Dawg Entertainment where he’s joined the likes of SZA, ScHoolboy Q and of course Kendrick Lamar.
Rashad is one of those rare talents that is truly dedicated to the craft, and his art speaks for itself. Without question it’s his mindset, and commitment to his work that’s brought him here today.
"Don't take this sh*t that you see on Twitter and on TV for face value,” he says, “think for yourself. Set realistic goals, but still dream. Never be too old to f*ckin' believe in yourself, people turn 25 and just give up on everything. Leave your city, leave your neighbourhood. Go learn something cause it's cool to do it, besides tryna get an adrenaline rush. Love somebody for more than like smoking a blunt with you, or hotboxing the car, care about somebody even if they can't give you a ride to the mall."
With a jubilant smile sprawled across his face, RamRiddlz is slightly leaning back in his chair atop the balcony as the city’s darkness looms casually behind him . A pineapple, donning a yellow hat sits on the table next to him. Seven butterflies, each dressed in a unique print brace the front of his pink shirt. It's only the second time he's ever sat down for an interview.
Unsurprisingly, the Toronto rapper’s favourite cartoon character is Spongebob, “he’s always ready, and Ram’s always ready,” he says with a laugh. His easy-going, fun-loving nature shining through each time he speaks.
He’s just off the release of his Sweeter Dreams project which has already amassed over 2.5M plays on SoundCloud alone, and the success is completely warranted. He’s come leaps and bounds as an artist since his first major breakthrough with “Sweeterman” over three years ago.
"Around the time I had made the Sweeterman song, Nothing Was The Same was just coming out. It definitely inspired me to create Sweeterman so it's cool that [Drake] appreciated my song and f*cked with it. That was cool.”
Undoubtedly the world is going to see and hear a lot more from Ram.
“For our generation, Floyd Mayweather is the greatest,” says RZA, one of hip-hop's undisputed legends. Less than half of the Wu-Tang Clan sits comfortably on the couch, engaged in a somewhat heated debate about who is going to win arguably the biggest boxing match in history.
The crew agrees that their man, Floyd “Money” Mayweather will come out on top in the end, but still, “McGregor might tap that jaw though,” they joke.
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From Black Star, Run The Jewels and Mobb Deep to arguably the most coveted group of all time: Outkast - the idea of Hip Hop duos has always been a forceful, innovative approach to the craft. Similar to the way Batman and Robin don their superhero suits, two characters side by side are relying on unprecedented chemistry and work ethic for the betterment of the art they are creating.
Though they are less frequent in today’s industry, unique duos have been able to squirm their way into the spotlight, but none like Mississippi’s Rae Sremmurd. Comprised of Swae Lee and Slim Jxmmi, the two artists bring an undeniable energy and unique vocal performance to the stage.
Today, they’re sitting casually on a couch at the back of the room. Swae Lee decked out in his usual fashionable attire with a Calvin Klein denim hat and some minimalistic chains, including one with a purple, rectangle jewel hanging off of his neck. His counterpart, Slim Jxmmi sits next to him shirtless, his tattoos entangled across his body as if they’re forming some sort of complex spider-web. He occasionally raises his right hand up to bring a burgundy coloured vape to his lips.
The duo has been making massive waves in the past year with the release of their Sremmlife 2 project and alongside it, their viral hit “Black Beatles”. A hypnotic, grooving melody that drops into a movement inducing banger. The two have a slew of influences and their appreciation of the artists that have come before them is evident in their work.
"Man, Lil Wayne is one of my favorite artists for real, he made me appreciate lyrics. It was just tight the way he rapped, he knew how to swag over a track and say something at the same time, and his lyrics were always off the chain."
Today, Swae Lee and Slim Jxmmi are carving out their own space amongst the hillside of the mountain that all rap pioneers have conquered at one time or another. They are still just getting started though with no signs of slowing down.
"86-years-old where I'm at? I'm Dr. Dre, don't nobody know where I'm at, everyone just know I'm rich, that's it. Goals, you know what I'm saying."
Today’s Hip Hop landscape is constantly shifting and evolving beneath us as new artists find ways to innovate the sound, and bring new tastes to fans all over the world. Most notably, the city of Atlanta has been at the forefront of this new wave of “Trap Music”. Many will be the first to claim they started the trend, but truly it rests in the hands of one of the most versatile artists and performers we’ve seen.
"Since (Trap Music) was introduced to the world there were people who enforced it,” begins T.I., “they spread the genre out, and gave it wings & life beyond its origin, but if you go back to who truly started it, I must humbly say myself.”
He’s sitting back, relaxed and nonchalant, wearing a clean black tee and a couple icy chains which are delicately hanging off his neck. T.I. has been a culture-shifter since he first entered the game in the early 2000s and since then he’s flourished into a versatile act that feels as comfortable on stage as he does on screen.
Throughout the years he’s built himself a legendary status that up-and-coming artists can only dream of achieving and along the way he’s collaborated with some of the most cherished and revered figures in Hip Hop history.
"Eminem is one of the most talented, capable, intellectual, technicians of wordplay I have ever experienced,” he says, “both times we worked I had the opportunity of watching him actually put this sh*t together, and it was truly of another world. Eminem and Andre 3000 are the most meticulous artists I've ever worked with, and they're very critical of themselves."
For an artist like Tip, there’s no combination of luck and fate that’s led him here. It’s his steadfast dedication to his craft and the principles he believes in that has propelled him to massive heights. “Anybody being true to themselves, and not willing to compromise their morals, principles, or what’s best for the greater good of his people. That’s a G.”
The infamous boroughs of New York City have always been a sort of untamed wild land where Hip Hop, and music at large can flourish and grow. It has a long and storied history for producing some of the worlds best musical talents. With Young M.A that’s no different. The young artist comes from Brooklyn and she still carries the gritty, focused and determined attitude it takes to succeed there.
Long been an avid fan, and participant in the art form, Young M.A has been watching the game innovate itself time and time over since the ripe age of 9 years old.
"I'm not saying I'm not a fan of Lil Yachty or Lil Uzi, that's their thing, and I think Kendrick that's his thing, “ she says, “I could never knock nobody, but the Lil Yachtys and the Lil Uzis are definitely outweighing the game right now, there's not a balance. Hip Hop is not where it used to be, it kinda doesn't put me in that zone I used to be in.”
Young M.A strives to keep a lyrical, instrumental heavy image of Hip Hop alive and she’s definitely succeeding. Taking from some of the leaders who’ve torn open her city before her, she delivers energetic performances similar to some of the artists she’s been influenced by like none other than 50 Cent.
“From the time he came out, it was non-stop. He took over.. He had it on fire, and I loved every bit of it. I rep G-Unit to the fullest. That was definitely an exciting moment in Hip Hop for me.”
For now she keeps a focus on the future, pushing forward her career and doing what’s intrinsically her as opposed to following trends.
“So much negativity becomes the cool thing now, like poppin’ pills, stuff like that, these kids are doing things like that. Just try and stay on the right track,” she says, as a message to the youth. “Don’t follow people, don’t easily get influenced by people, just follow your own path, you own lanes.” Young M.A is undoubtedly following hers.
Wisdom seems to come with age for most of us mortals, but for Joey Bada$$ it’s something engrained in his character as much as his veracious quest to bring light and affect positive change into the world. Enlightened since his days as a youth, Joey B has been on the trail to becoming one of the most talented, highly intellectual MCs the game has ever seen. He’s posted casually, his dark, mini-dreads poking enticingly from under his slate-grey hat. On his chest hangs a small, singular chain with the late great Capital Steez's crown emblem.
As an educated, highly conscious individual, Joey Bada$$ is a rare, unique and important part of the culture we hold dear. “I’m a threat to the government,” he says bluntly, “I’m a 22 [year old] young, black male who’s very aware and enlightened about his surroundings, and I’m sharing it with my fans. So the fact that I could be a voice to educate them, oh yeah, I’m a big threat. I’m not scared, this is what I was put on the earth for.”
And that’s exactly what he’s been doing with his time here. With his latest ALL AMERIKKKAN BADA$$ project, Joey has catapulted himself to be amongst the very top of the vicious, lyrical and consciously adept MCs in hip-hop today. With that he’s put pressure on his many peers and collaborators, asking them how they are going to use their voice for any real good, or whether their art is even capable of creating serious change in the first place.
Hailing from the Brooklyn borough of New York City, Joey Bada$$ had a unique outlook in the reception of one this year’s most anticipated albums, Jay-Z’s 4:44.
“It’s sounds just like [Bedstuy] the neighbourhood, it’s the soundtrack. Honestly, I feel I was an inspiration to that album, I know I was an inspiration to that album, there’s nothing nobody can tell me. I put certain pressure on these OGs in the rap game, they know what they gotta talk about now. I’m glad he spoke on everything he spoke on.”
The cognizant, third-eye characteristics of Joey Bada$$ has brought him close to others who share his insightful take on the world. By the age of 16 he’d met and become close to people like Ab-Soul, “that’s my soul brother, he got ’47’ tatted, that’s a brother for life,” and to a lesser degree, Kendrick Lamar.
“Kendrick represents authenticity, he represents real rap, real artistry. There’s a long list of what he represents. I appreciate him for being here. Before we had him we was really in a critical condition,” he says with a laugh.
Joey’s down to earth, perceptive approach to creating art and sharing strong visual, lyrical and sonic messages with fans is extremely powerful. It’s breaking boundaries in the industry everyday. People like Lupe Fiasco were once chastised for their political approach to the game, but Joey Bada$$ is refusing to let his voice be stepped on, and is pioneering a path for young, enlightened individuals to make real change within their communities and at large. Though there are still things he’s learning himself, reminding us of what we often forget, that he is still just a mortal man.
“What I do know about love is, it is open, it is honest and it is completely organic. You can feel it when it’s not. I guess it’s all an energy thing but I don’t got an answer to that, I wish I did.”
Charlamagne Tha God, clad in his black hoodie pulled up over his head, holds back before finally giving in. "I don't know how to do that sh*t no more!" he says with a laugh before sharing his hilarious verse.
One of the best voices on the industry right now, his articulate mind is always providing insight on the ins and outs of what's been going on in the hip-hop world.
Before leaving he shares his ultimate fetish, "peace of mind. I know that don't sound like a fetish but in this crazy world it is. We live in a world full of distractions, where we're always 'on.' Everyone has this fear of missing out. All social media does is give you a reason to complain."
With fully dark-tinted lens on so you can’t see his eyes, YG is lounging back on his chair in a dark blue, half-sleeve button up, a couple chains dangling from his neck. The rapper from Compton has been at the forefront of West coast hip-hop since his release of The Real 4Fingaz, and follow-ups such as Just Re’d Up 1 and 2, as well the the acclaimed Still Brazy.
The latter brought him notoriety for the many banging tracks it held, but most notably ‘FDT.’ An ode to the current President of the United States for which YG holds no affection for. “Right now the biggest lie is Trump 'tryna make America great again. The whole system is corrupted. They playing ball how they playing ball,” he says.
With the numerable accounts of “fake news” and embarrassing tweets leaving the POTUS’ office daily, (and that’s not even mentioning the policies he’s attempted, or even succeeded at putting in place) it’s very easy to hold contempt for the way the governments around us are heading. Maybe we need someone like YG captaining the ship instead.
"If I was President, I'd give all the families across the United States $100,000 to see what they would do with it. If I was President, everybody would go to college for free. If I was President all the food in the grocery stores would be organic. All these police that's killing innocent black people, they'd be doing life in prison .. f** that, slaughter they ass, chop they neck off!”
Of the many torch-bearers keeping the life and culture of hip-hop alive in the west, YG is one of the most innovative. Bridging the gap between bumping, movement-inducing music and lyrical, message-driven content, he continues to inspire people in is own unique way like those that came before him while constantly keeping an eye on which way the industry is headed.
"If Pac was around he'd be pressing the line about all this bullsh*t that's going on. Some of this rap sh*t that's going on, prolly wouldn't be going on. He'd be vocal about it.” Thankfully we have YG to speak up when needed.
He’s sitting in the conference room of his Toronto hotel, his unmistakable red braids running down from the top of his head. Behind him, a confusing and surreal art piece of white lines, criss-crossing each other on a black background. The Simpsons’ family is pressed onto the front of his BAPE sweater, around his neck is an iced out Bart Simpson chain. Lil Boat was not too stimulated by the interviewers before sitting down with MONTREALITY, and could barely keep his yawns from sprouting out. But now he’s much more enthusiastic, “damn… that’s a good ass question,” he says.
He begins to read a slick verse off of his phone, one he wrote for Swizz Beatz. The realest sh*t he ever wrote according to him. “I killed that sh*t, straight up”, he says with a huge smile, “that ain’t even out yet.”
Yachty has been creating ripples throughout the industry for some time now for his unique style and effort in innovating hip-hop. Undoubtedly a voice for the newer generation, his ability to create distinct melodies and pair them with creative lyricism has put him on the forefront. However he still looks to all the other artists currently making noise for inspiration and guidance. “Kendrick Lamar is just talented bro, and he understands all eras.
Kendrick dominates what he does, but he understands other lanes. [..] Most rappers who spit are one-sided, they spit, they don't f*** with the other s***. If I could get in that studio with him that'd be amazing .."
He goes on to reflect on his relationship with the A$AP MOB as well. "A$AP Rocky just showed so much love, let me come into his house and sleep and hang around, took me to Kanye's studio when he was working on Life Of Pablo. Rocky still shows love to this day, he checks on me, texts me.”
Despite his massive success and support from those inside the industry, Yachty has experienced a lot of hate and misunderstanding towards his creative vision and vibe, no matter though for the Teenage Emotions creator as he knows how to keep his head above it all, “F*** the haters cause n***as be hating. N***as are going to hate, they may not hate on you like they hate on me, cause they f***ing hate me. You can't let that get in the way of your vision.”
“We’re socially conscious individuals,” says Meechy, his long multi-coloured dreads hanging past his shoulders, a Hennessy bottle in his right hand. He’s sitting next to three of his best friends, two of which (Erick The Architect and Zombie Juice) make up the Flatbush Zombies alongside himself. Bodega Bamz is with the crew tonight as well. They’re in a great mood post-show and their hilarious, good-natured humour shines through.
The Brooklyn, NY trio are part of the larger East Coast Movement “Beast Coast” alongside The UnderAchievers and Pro Era. They’ve have been a part of the scene for quite some time. "You wouldn't have this interview if A$AP Yams didn't exist. He put us together, he put a lot of shit together,” says Meech, “he was an angel, he really was, he was amazing.”
“He saw potential and talent in all of us,” adds Zombie Juice, a sincere smile poking out from behind his beard.
Once together the three bonded over their favourite anime such as Dragon Ball Z and the friendship was lasting. All enlightened and conscious individuals focused on bringing happiness and good vibes to the world, they’re focused work ethic on their music brings skilled results. “I think that each person has a different intention for the world, and we’re all seeking to discover what that is everyday, ya dig?” says Erick, “Me personally, I was put here to make people happy by being myself and to embody individualism. Maybe seeking to find out what you’re gonna be is the most important part about your life.”
The trio has put out two mixtapes to serious acclaim, D.R.U.G.S and BetterOffDead, as well as their debut studio album: 3001: A Laced Oddyssey which peaked at #10 on the US charts. They also collaborated with The UnderAchievers in 2014 to create the group Clockwork Indigo, and then released an EP of the same name.
They continue to successfully tour for their loyal fans, and spread creative vibes throughout the world. Focused on their individualism and being leaders amongst the youth, the crew is one of the most unique in the industry today.
"Stop fronting on yourselves. Hip Hop music is amazing, we're making money, we're making kids happy, stop being a b**** and make good music. And stop getting on that camera and talking like you're tough and getting them guns,” they say, a last message before they head out.