There’s something about Isaiah Rashad’s aura that brings a sense of calm, and absolute excitement to every room. He’s intrinsically clever, observant and always humble. A gracious attitude sweeps across every stage he performs on, enabling those watching to feel an overwhelming sense of happiness.
Today, he sits in a chair in the green-room, a mirror behind him reflecting his back. He wears a burgundy hat with his short dreads poking out the front, and a blue polka-dot track jacket.
His writing, and laid-back approach to rapping has garnered him international attention and brought him some of hip-hop’s most valuable collaborators, culminating in his signing to Top Dawg Entertainment where he’s joined the likes of SZA, ScHoolboy Q and of course Kendrick Lamar.
Rashad is one of those rare talents that is truly dedicated to the craft, and his art speaks for itself. Without question it’s his mindset, and commitment to his work that’s brought him here today.
"Don't take this sh*t that you see on Twitter and on TV for face value,” he says, “think for yourself. Set realistic goals, but still dream. Never be too old to f*ckin' believe in yourself, people turn 25 and just give up on everything. Leave your city, leave your neighbourhood. Go learn something cause it's cool to do it, besides tryna get an adrenaline rush. Love somebody for more than like smoking a blunt with you, or hotboxing the car, care about somebody even if they can't give you a ride to the mall."