Sonny Digital is kicking back against the mirror, his ‘fro shyly poking out of his headband and bandana get up. As one of today’s elite producers Sonny has an untainted view into the industry and all of its inner workings. For most music listeners, they’re quite unaware of how the systems actually work and which artists tend to get promoted. As Sonny explains, even radio play is something that is controlled by money in this industry.
"It's payola, people paying for the radio every day. I didn't believe it until somebody was like next week this song right here is gonna be number 1 because they just cut the bag on this, and then boom next week it was number one. It's payola.”
Regardless, he keeps his head down and on his grind, pushing his envelope to get even bigger and bigger each year. Moreover, to keep that innovation he craves at the forefront of his art form he remembers where his first inspirations always came from.
"I feel like Young Jeezy really did that sh*t (originated Trap music), Shawty Redd beats kinda fit the setting too. When you talking trap music it can't be all uptempo, that sh*t gotta sound grimey and nasty. That's what Jeezy and Shawty Redd was doing at the time, that's where trap music came from for me."